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About Snikiddy®

Founded in late 2006 by Mary Schulman and her mother, Snikiddy® creates products for families actively looking for healthier foods that satisfy their snack cravings. The Snikiddy brand is a portfolio of better for you snacks that are simple, wholesome real products for families. So dig in, it’s all good.

Where did the name come from? Snikiddy® is a shortened (and let’s face it, easier to say) form of the word persnickety, which means choosy or picky. Growing up, Janet (Mary’s mom) and her siblings were known around school as the Snikiddy kids (a badge they wore proudly) because they always ate healthy lunches. Their mom (Grandma), ahead of her time with her passion for good health, would pack their lunch boxes full of locally grown produce and very simple foods. A teacher once referred to them as being persnickety and the kids’ version of the word (snikiddy) stuck.

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